Here are some useful tips for Driving Traffic to your website!
There’s SEO and there’s QUALITY and there’s also finding the
HOOK or angle that captivates a visitor and gets word-of-mouth or return visits.
First I’d work on QUALITY.
Then there’s factual SEO. Things like: are all of my pages reachable with a text browser from a root page without going through exotic stuff. Or having a site map on your site.
After you’re site is crawlable, then I’d work on the HOOK that makes your site interesting/useful.
Quality of your website could be summed up in your unique value proposition. Why should someone pick your website, business, product, service, etc. instead of the competitions?
Next create a site that is search engine friendly by using known SEO (search engine optimization) strategies. This will help get your business in front of more of your clients.
Once you have a great idea on how to help your customer. You need to know and understand who your customer is and exactly what will entice them to visit your site and make a purchase.
You know, this all sounds very similar to the good-old-fashioned marketing. Go figure.