Characteristics to use when examining

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[texaschick]

I use 4 main characteristics when examining customers:

Demographic:
These include things such as age, gender, education, occupation, income. Physical characteristics of my customers.
Geographic:
These include things such as region, city size, urban, suburban. Location related characteristics of my customers.
Psychographic:
These include things such as motives, lifestyles, personality. Mental characteristics of my customers.
Behavioristic:
These include things such as product benefit expectations, price sensitivity, and volume usage. Action related characteristics of my customers.


Now that you know who your customers are, you need to determine what you customers need.

Hope I was helpful.....Go VT!